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Jax Jones
Viral success that had direct chart impact
During Jax Jones’ Won’t Forget You single campaign, we created a series a viral moments across TikTok and Instagram that lead to the track jumping 60 places in the Official Charts.
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Views
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Tickets
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Followers
How we pulled it off
The first real success on the campaign, from a social standpoint, came when we filmed Jax Jones in the studio with his collaborator D.O.D. to create a remix of the single live on camera.
The idea was to make a sped up version of the track. We hit 1M+ views for the first time since working together.
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We didn’t stop there. We then documented a phone call between Jax Jones and a potential feature artist on this sped up version, bringing the audience on the journey in real time.
We then hosted a house party and invited the potential feature to perform. What could have been an intimate moment for 50 fans became a viral sensation that kickstarted a new type of content all together for Jax Jones.
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Results
M
Views
K
Tickets
K
Followers
The full campaign reached 55M views across all content, resulted in three remixes with numerous collaborators, launched a merch line, and moved the track up 60 places in the Official UK Charts to peak at #28.
It also solidified a new style of content that Jax Jones hadn’t explored before, which now forms an important part of every campaign he runs.
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